Action Lighting

Action Lighting™ began “lighting the world” in 1987. It all began when Hugh and Charlotte Reid decided that retirement was not for them and created our parent company, American West Marketing. A friend came to them with a “new and exciting” product – smoking golf balls! So they cleared a room in their house to store, pick, pack and ship from. Within a short time, a need and market for light bulbs was recognized and a new division named Action Lighting was added. Light bulbs became a volume business. Action Lighting, Inc. Now with over 31 years of ‘Customer First’ service, and the addition of hundreds of lighting related products, Action Lighting has grown from a one room shop to a facility with 3 large warehouses and over 30 ocean containers currently used for dry storage. We serve many of the world’s large Amusement Parks, Christmas Decorators, Sign Shops, Casinos, Carnivals, Museums, Scenery Shops and many other business types, on a year-around basis. We export regularly to a worldwide market. Our manufacturing division is one of the few that continues to offer “tailor made” chase or steady lighted channel systems for building exteriors /interiors, window outlines, marquees, and amusement rides. Next time you attend a fair or amusement park, take a close look at the lighting, chances are, Action Lighting had a part in “lighting up your experience”! Give us a call with your ideas, our capable staff can assist in finalizing a superior design, whether it is incandescent or the latest in LED technology.